About the project:

The Red Sea project is one of the Kingdom’s Vision 2030 projects. The luxury tourism project is being developed around one of the hidden treasures of nature in the Kingdom. The project follows the Public Investment Fund, the leading national entity in empowering capabilities, developing projects, and creating innovative and effective economic, investment and social opportunities.


Digital Campaign:

We believe that communication is a platform through which the country’s successes are broadcasted, and that we are a contributor to the growth of pioneering projects, so we launched our #Vision_Reality to review the achievements of the Red Sea Development Company by building a content plan with main tracks, covering the latest developments, in addition to producing 12 videos, each of which depicts the rapid and fruitful development The campaign achieved impressive numbers and a hashtag circulation of 500%, which contributed to conveying the true and distinct image of the project as a sustainable global tourism destination.


A new journey and greater cooperation:

The success witnessed by the Saudi Projects platform came as a catalyst for completing the journey with the Red Sea Development Company, so the ceiling of aspirations rose, and the passion for giving doubled, so that we would then embark on implementing a plan that is 4 times larger, and day after day, we see that our #vision_is a reality.