A Saudi company specialized in building sustainable brands through our extensive experience, rich talents and partners at The Blake Project, an American company specialized in the same field.


Eng. Mishaal Al-Qasim


He holds a bachelor’s degree in engineering from Arizona State University in the United States. He has more than ten years of experience. He founded the Saudi Projects platform and the Masheed Company and participated in the establishment of the Etimad platform for government financial services. He worked on many government and private projects and works as a media consultant in many agencies. governmental and private.

Mr. Turki Albraithen

Executive Vice President, Head of Finance and Administration

He holds a bachelor’s degree in management and has more than seven years of experience in human and financial resources. He implemented many private employment projects for a number of government agencies, and he managed various portfolios for a number of major clients such as the Saudi Military Industries Company, the Rafale Real Estate Development Company, the Public Investment Fund, and many more.

Derrick Daye

CEO of the Blake Project

He has spent over 25 years helping organizations and companies reach their full potential. His experience is broad and varied, including business, brand strategy, advertising and public relations specialties at The Blake Project. He is also managing the day-to-day operations and leading the global expansion strategy.

Mr. Zuhair Al-Ghamdi

Head of Marketing Solutions

He holds a bachelor’s degree in marketing from the University of South Florida in the United States. He has more than fifteen years of experience in the fields of marketing, communication and sales. He worked with various entities that varied between the industrial sector, communications, retail sector, etc., and he has prepared and implemented a wide range of different strategies and studies for many entities.

Mahmoud Al-Madhoun

Head Of Production

He holds a bachelor's degree in computer engineering and has over 13 years of experience in the field of media and artistic and creative production. He has worked in many media and production companies in different countries, produced artistic and creative works from the ideation to the last production processes. Currently, He is the current director of the production department at Masheed.

Al-waleed Alsalman

Head of Saudi Projects

He holds a bachelor's degree in public relations and media, has more than 7 years of experience in communication and media projects, worked on establishing the new Saudi projects strategy and managing the platform, and implemented a number of large projects with many government and private agencies.